Results over 6 months · Google Ads
Golden State Movers approached Wengy as a small operation with only two trucks. The business already had the capacity to complete more moves, but customer acquisition was limiting how quickly it could grow.
The company needed Google Ads to become a predictable source of new customers rather than simply another advertising expense.
Increase the number of moving jobs, grow revenue, and create enough consistent demand to support the expansion of the company’s fleet.
Built and managed Google Ads campaigns around high-intent moving searches.
Structured campaigns around the company’s service area and priority moving services.
Refined keyword targeting to concentrate spend on searches with stronger commercial intent.
Monitored lead costs and campaign performance as budgets increased.
Optimized campaigns to support booked moves and revenue growth.
Adjusted advertising as the company gained capacity and was able to accept more jobs.
Golden State Movers started with only two trucks, so advertising had to grow in line with operational capacity.
The Los Angeles moving market is highly competitive.
Scaling too quickly could have generated more leads than the company could realistically serve.
After six months of managed Google Ads
The company expanded from two trucks to five trucks, while revenue nearly quadrupled year over year.
Consistent Google Ads management.
Focusing spend on high-intent moving searches.
Scaling advertising alongside the company’s operational capacity.
Using lead and revenue performance to guide campaign decisions.
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